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It is always preferred to review the official specifications of each platform before launching major campaigns, because sizes and supported formats may undergo updates over time.

Instagram Sizes

Designing Instagram content requires complete awareness of choosing the size according to the post type, because feed post dimensions differ radically from Stories and Reels.

Instagram Post Sizes

• Square Post Size (1080 x 1080 pixels):
  It is the classic and safest size, highly suitable for square posts and designs that rely on a balanced and circular distribution of elements.

• Vertical Post Size (1080 x 1350 pixels):
  It gives content a larger vertical space within the user's screen while scrolling through the feed. It is an ideal and preferred choice for infographics, educational content, and promotional designs that require more details.

• Landscape Post Size (approximately 1080 x 566 pixels):
  It can be used for landscape content, such as wide photographs or cinematic videos that need this composition.

Reels Sizes

Reels clips are always designed in a vertical format to suit the full phone screen display and provide an immersive viewing experience. When you want to know the details, you can learn how to make a professional UGC video with the appropriate dimensions.

• Suggested size: 1080 x 1920 pixels.

• Aspect ratio: 9:16.

Tips when designing Reels:

• Leave a "Safe Zone" around texts and important elements.

• Do not place essential information or logos near the edges (top or bottom).

• Take into account the appearance of Instagram interface elements (such as like buttons, comments, and account name) so they do not cover the text.

• Use high and appropriate video quality to avoid pixelation when evaluating price per minute of motion graphics.

• Design the cover photo to match how it appears in the profile (square) and in the feed (vertical).

Instagram and Facebook Stories Sizes

• Size: 1080 x 1920 pixels.

• Ratio: 9:16.

This unified size is used for vertical content that fills the entire mobile phone screen, and it is ideal for the following uses:

• Daily stories and behind-the-scenes.

• Temporary and quick offers.

• Story Ads.

• Interactive content (polls, questions).

Facebook Sizes

Facebook sizes vary significantly depending on the type of content used and where it appears.

Facebook Post Sizes

To achieve the best possible display, you can use:

• 1080 x 1080 pixels: For square posts (links and multiple images).

• 1080 x 1350 pixels: For vertical content to ensure greater domination of the phone screen.

• Approximately 1200 x 630 pixels: For landscape content and sharing external links.

What is the best size for a Facebook post?

There is no single magical size that suits all cases; the choice depends entirely on the nature of the content, how it appears to the user, and the marketing goal of the post.

Facebook Cover Photo Sizes

When designing the cover, it is recommended to use appropriate and flexible dimensions for display on various devices (smartphones and computers).

Due to the difference between devices, sensitive texts and the logo must be placed in the "safe zone" in the center to test the design before approving it.

LinkedIn Sizes

LinkedIn content design differs from other platforms that rely more on fast entertainment visual content. Companies may need services Riyadh motion graphics to enhance this visual presence, so the nature of the professional audience and businesses must be taken into account.

LinkedIn Post Sizes

• 1200 x 627 pixels: For landscape posts, sharing links and articles.

• 1080 x 1080 pixels: For square posts and static graphic designs.

• Vertical sizes can be used when needed, according to the supported content format (such as PDF files displayed as slides).

LinkedIn Cover Sizes

• Approximately 1584 x 396 pixels: For personal profile cover photos.

• As for company pages, they have slightly different specifications and dimensions, so the design should be prepared according to the account type to ensure the logo or cover does not appear distorted.

Social Media Ad Sizes

When planning paid campaigns, knowing regular post sizes is not enough; dimensions must be linked to the advertising goal. Choosing the ad size depends on:

• Platform: (TikTok prefers 9:16, similarly requirements for Snapchat motion graphics, while Facebook articles prefer landscape content).

• Ad type: Lead generation ad or engagement ad.

• Placement: In the feed, stories, or among reels clips?

• Media type: Is it a static image, carousel, or animated video when executing professional video ad design integrated?

The most important advertising rule when starting commercial ad design:

Do not settle for creating a single design and then using it as a fixed template across all ad placements. Study motion graphics prices in Saudi Arabia to produce multiple versions of the same design in different sizes to suit various placement locations and increase the conversion rate.

Social Media Profile Picture Sizes

Your display picture is your first digital facade. It is very important to use a clear, high-quality image, especially for companies and brands seeking building brand trust for clinics and various professional sectors.

• Account image / company logo / personal photo: Usually uploaded in a high-resolution square size (e.g., 1080 x 1080 or minimum 500 x 500 pixels).

• Circular crop: Always remember the difference between the original square image and the actual display area; almost all platforms crop the image in a circular shape. Make sure that the logo or facial details are completely centered in the design and do not approach the corners.

How to choose the right design size for each platform?

To facilitate the task and understand Social Media Design Basics deeply, follow these simple steps before starting any design:

• Determine the platform: Start by identifying the primary place where the content will be published (Instagram, Facebook, LinkedIn, etc.).

• When determining social media design types required, ask yourself: Is it a feed post? Story? Reels video? Page cover? Paid ad?

• Choose the appropriate dimensions: Use the exact and suitable size for the specific content type and platform.

• Place important elements in a safe area similar to the rules of UI/UX design: Especially in vertical content and videos; to avoid text overlapping with application buttons.

• Review the design before publishing: Test the image or video on the mobile phone screen and make sure that texts are not cropped or any important visual elements disappear.

Common Mistakes When Using Social Media Sizes

• Using a single size for all platforms is one of the most prominent Visual Identity Design Mistakes common mistakes, as this may lead to the design appearing truncated or inappropriate when moving from a square-dependent platform to one that prefers vertical.

• Ignoring device differences:
  What appears harmonious and clear on a computer screen (Desktop) might be too small or cropped when displayed on a mobile phone (Mobile).

• Placing texts near the edges:
  Often leads to them being cropped or covered by the platform's user interface elements.

• Changing the size without rearranging the design:
  Simply "scaling" the design to fit a new size does not guarantee maintaining visual balance; elements (layout) must be rearranged to suit the new dimensions.

• Not updating sizes:
  Digital platform specifications and interface formats change constantly, so approved sizes must be periodically reviewed before preparing campaigns to ensure no budget is wasted.

Do social media sizes differ for businesses compared to personal accounts?

Do social media sizes differ for businesses compared to personal accounts when narrating brand story belonging to the company?

• Strict commitment to applying brand building strategies and visual identity.

• Designing account covers and corporate pages professionally to reflect Brand Personality .

• Launching paid ads with their specific requirements while considering Brand Voice in advertising messages.

• Managing integrated campaigns that require multiple sizes.

• Coordinating sales-targeted promotional posts.

• Publishing multi-platform content simultaneously.

Therefore, companies need to integrate Brand Guidelines within a clear and robust design system that ensures content consistency and professionalism, regardless of differing sizes and platforms.

The relationship between social media sizes and corporate social media design

Choosing social media sizes represents a basic technical step within the digital content design process, especially when applying Real Estate Company Branding Strategies , but it is certainly not the only element that determines design quality and effectiveness.

Companies need an integrated system to enhance branding brand promise by considering the visual identity, audience nature, and content goals, alongside choosing the appropriate dimensions for each platform.

Therefore, if you want to know the broader picture about building a professional and consistent visual brand presence across various platforms, you can move to NOURSCENE's corporate social media design guide, and learn about the most important foundations and strategies that help companies deliver integrated social content that makes a difference.

In conclusion, knowing social media sizes accurately integrates with brand positioning strategy to present content clearly and professionally that effectively reflects the brand's goals.

The more the content is prepared and customized according to the nature and format of each platform, the easier it becomes to provide a comfortable and harmonious visual experience that increases follower engagement.

If your brand needs professional ad design and harmonious that enhances your presence across various platforms, the correct start begins by building a clear design system that considers identity, content, and sizes together.

Contact NOURSCENE now to design professional and integrated social media content that suits your brand identity, complies with the latest sizes, and achieves your marketing goals accurately.